Viewpoint: Worker Shortage Prompts Vocational Branding

Nurses

​The U.S. is battling its biggest worker shortage in 80 years. In the first quarter of 2022, analysts at financial services company Goldman Sachs said there were 4.6 million more jobs than there were potential workers.  

Worker shortages, exacerbated by fallout from the COVID-19 pandemic, have renewed interest on career choice. Instead of “join my company,” more employers are saying, “pursue this career.” 

SHRM.com

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