Barbara Gould is Director of Corporate Communications NA for Bendix Commercial Vehicle Systems LLC, a member of the Munich, Germany-based Knorr-Bremse Group.
Able to blend dynamic strategies with creative, effective implementation, Barbara has led the corporate communications program at Bendix since 2001. She is responsible for the company’s advertising, public relations, media relations, crisis communications, trade shows, internal communications, social media/interactive platforms, as well as its corporate marketing communications and brand management functions. In addition, she delivers strategic guidance for communications efforts across the Knorr-Bremse companies within North America, plus its Knorr-Bremse Global Care North America non-profit foundation. Prior to joining the organization, Barbara served as Director of Marketing at Interactive Information Systems and Communications Manager for Consolidated Natural Gas. She began her career of over four decades as a Marketing Officer at Key Corp, followed by her tenure as Assistant Vice President of Corporate Advertising at National City Bank, now known as PNC.
Barbara’s professional affiliations include the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), and the Cleveland Advertising Association. She was named a Cleveland YWCA Woman of Professional Excellence in 2006. In 2016 she was among twelve women in the inaugural class of Fleet Owner Magazine’s Influential Women In Trucking, and in 2018 she was named as a Bendix Excellence in Leadership honoree, the highest individual level recognition awarded to an employee. Barbara’s work has received numerous corporate, local, regional, industry, and national awards for advertising and public relations. Her philanthropic activities include serving on the Board of Directors for the Cleveland Chapter of the National Kidney Foundation (2013 – 2015), Elyria, Ohio-based Save Our Children (2018 – 2019), Berea Animal Rescue Friends (2021 – present), and Next Generation in Trucking Foundation (2023 – present). She also serves as a brand ambassador program volunteer for Cleveland Metroparks Zoo.
A graduate of the Knorr-Bremse Strategic Leadership program, Barbara is a Six Sigma Certified Greenbelt. She holds a Bachelor of Science degree in Public Relations & Journalism from Bowling Green State University, Bowling Green, Ohio, and an MBA from Baldwin-Wallace University in Berea, Ohio.
Barbara and her family are longtime residents of Strongsville, Ohio. Their daughter, Kristen, is a graduate of Miami University of Ohio.
