Bridging the gap: How the trucking industry can attract Gen Z amidst labor challenges

Fleetowner Truck

May 6, 2025 – It’s no secret that the trucking industry faces labor challenges, though there’s debate over what exactly the problem is: high driver turnover or a true driver shortage. While the industry has sought multiple solutions, one option is to look at the upcoming generation.

“We’re trying to put a Band-Aid on the problem,” Lindsey Trent, president and co-founder of the Next Generation in Trucking Association, said. “For years, it’s just been about stealing drivers from one another … instead of really trying to create more opportunities for younger people to get into the industry.”

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